Who is RITE?

We build automation software for small & medium-sized retailers

Many of these special people and businesses are retailers.  In short, we believe that the path of the underdog is a righteous one.

Our mission is to enhance freedom and make self-determination real by empowering small business owners.

When our work speaks, it says:

“This was created by someone that has walked a mile in my shoes.  They understand my business. They understand me.”

We use unparalleled empathy & insight to create technology that amplifies entrepreneurs.


Who is RITE?

We build automation software for small & medium-sized retailers

We believe that someone with grit can start from nothing and achieve greatness through smart decisions, working insanely hard, having a high tolerance for pain, and perseverance.  We believe that small businesses are not only the backbone of our economy but play a vital role in what makes America special.  We believe the glue that holds the American Dream together is this group of people.

Many of these special people and businesses are retailers.  In short, we believe that the path of the underdog is a righteous one.

Our mission is to enhance freedom and make self-determination real by empowering small business owners.

When our work speaks, it says:

“This was created by someone that has walked a mile in my shoes.  They understand my business.  They understand me.”

We use unparalleled empathy & insight to create technology that amplifies entrepreneurs.

Timeline

June 2004
Microsoft Case Study
Microsoft approaches Rick Feuling to create a case study on the apps he and Harpreet Singh created (automated registration of keg purchases with the state of Minnesota, amongst others) and the implementation of Microsoft Retail Management System (RMS) at Westside Liquor.
Oct 2004
RITE Founded
With the momentum of the Microsoft case study, RITE is incorporated and signs with Microsoft as a value-added-reseller for its Retail Management System (RMS) product.
RITE becomes Microsoft's featured solution provider for liquor stores nationwide.
2006
RITE Featured in CLOUD Magazine & Twin Cities Business Monthly
Rick Feuling and RITE are featured as "Business Leaders Under 30" in the St. Cloud area in CLOUD magazine.  Also featured in "Student/CEO" article in Twin Cities Business Monthly.
2006-2010 #Grit
Bootstrapped growth
Founding members navigate growing a business straight out of college with no funds.  Hard knocks learning + growing pains + continued technical success + perseverance.
☑ 2006 Microsoft case study with Brunswick Home and Billiards - featuring an app create by RITE that automates the ordering of custom billiard tables. 
☑ 2006 Microsoft Retail Solution Provider of the Year
☑ 2007 Microsoft case study published with Pyschobaby and RITE's work to integrate their in-store operations in real time with their online store.
☑ 2010 Circle of Excellence Award - Growth Partner (Microsoft / Retail Realm)
2012-2016 #Teamwork
Hitting our stride
☑ 1+ million lines of code written for Microsoft RMS (creating apps) 
2012 Platinum Partner Award - Fastest Growth (Mercury now FIS)
 2014 - First company in US to do a production EMV credit card transaction with Microsoft RMS (Heartland now Global Payments)
 2014 Circle of Excellence Award - US ISV Partner of the Year (Microsoft / Retail Realm)
 2016 Circle of Excellence Award (Microsoft / Retail Realm)
 RITE technology operational in over 2500 retailers. 
We are privileged to have worked with admired brands like LVHM, multiple NHL, MBA, and MLB teams, national universities, Goodwill Industries, Larry Flint Productions, Girl Scouts of America, Black Cat Fireworks, American Airlines, Best Buy (concept stores), National Rifle Assocation, to name a few.
2016 #Grit
Microsoft Pivots from SME Retail
A successful business to most is a rounding error for Microsoft.  After what we perceive as challenges to scaling the business, Microsoft publishes a new roadmap and decides to exit the SME retail point of sale space.

RITE's core passion of helping underdog retail entrepreneurs remains.  RITE determines to stay the course but without the Microsoft brand and core product needs to go back to the drawing board.
2017 #Teamwork #CEOGratitude
Cloud Retailer v1.0
Dozens of iterations, 2 years of design, coding, testing and an endless list of superhuman contributions by the team, Cloud Retailer 1.0 is released.
2018 #Wow
RSPA NextGEN Rising Star Grant
RITE / Rick Feuling receives the Retail Solution Providers Association (RSPA) Grant to "promote and support rising stars in the retail technology industry".
2019 #LaserFocus #10xBetterProduct
RITE Pivots - Beer/Wine/Liquor Hyper Focus
RITE has always been an authority in technology for bwl retailers.  In order to meet the enormously accelerated requirements placed SME retailers to utilize advanced technology RITE determines that it can serve the scrappy entrepreneurs it loves best by a hyper focus on its core competency; beer / wine / liquor retailers.
2019
First BILLION of 🍺🍷🥃 sold on the Cloud Retailer platform
The first billion dollars of beer/wine/liquor is transacted through the Cloud Retailer platform.  Volume of sales on the platform begins to increase at a significant pace after this milestone.
2019 The customer is at the center of everything we do. #Wow #Trust
RITE receives "Friend of the Retailer" Award
RITE / Rick Feuling receives the coveted "Friend of the Retailer" award from the Minnesota Licensed Beverage Assocation.   The only time a technology company has been bestowed the honor in the MLBA's 50+ year history. 
2020 #Teamwork #ContiniousImprovement​
The year of scale
2020 was devoted to finding scalability in RITE's ability to deliver its awesome product, Cloud Retailer.  We embraced remote work and diverse culture.  25 team members from 5 countries, ❤ diversity.  We generated multiple breakthroughs in scalability.  2021 will be an amazing year.

🤘🚀🚀🚀🤘


RITE Values

RITE_Brand_Lighthouse_Med

We Strive For "WOW"

We aim to make products that blow the customer’s mind. We understand the customer’s niche industry better than they do.

We treat our customers like human beings. The first step we take in any interaction is to put ourselves in the customer’s shoes and view the world from their perspective. All decisions from there are driven with that perspective in mind.

We strive to make our service interactions easy and frictionless.

We set clear expectations, we over-communicate, we do the work right and we do it once.

We understand that when it comes to the customer experience perception is reality.

We are Team Players​​

We trail blaze. In our business, we are often exploring new territory and have to figure something new out. We make it easier for the next person on our team who deals with the same problem. Every time a path is walked on it’s better than the time before.

We create a safe work environment that enables others to succeed.

When a problem occurs we blame the system and not the people. We view these as opportunities to improve the safety of our processes.

We do not induce any sense of fear in well-intentioned people around us. We do not let our emotions get the best of us.

We realize that a team with an OK plan and perfect coordination is FAR more effective than a team with a perfect plan and fair coordination. We prioritize the team over ourselves.

We care about each other. Our teammates are better when we’re around than when we are not.

We Continuously Improve​

We are not perfect. We are masters at getting better.

We strive to better ourselves, our products and our customers.
When faced with a problem we take rapid and massive action. We experiment, we iterate. We love the scientific method.

Failure during learning is good. We judge others positively when we see constructive failure occur, not negatively. Conversely – failing when there’s no lesson to learn is intolerable.

We are comfortable with change. We realize that most good ideas start with a bad idea. We are mature enough to realize that new things have to start somewhere.

Nobody is perfect – and the one thing that we ask above all else is that someone is open-minded enough to accept critical feedback. We are coachable. We are masters at getting better.

We do the Simple Things Right ​

We execute the things that require zero talent with perfection.

We are reliable and on time, we keep our appointments, we communicate, we are professionals, we are nice to each other and our customers, we document, we use well-established processes where applicable.

We always test our work

We conserve the mental genius of our collective to be used on interesting and important problems.

Our cognitive superpowers are not wasted chasing problems that could have been avoided by doing the simple things well.

We are Trusted​

In order to be trusted, we have to care about our customers and each other.

We have to have each other’s backs and operate in an honest, direct, and transparent way.
We give each other the benefit of the doubt. Including leadership when tough decisions are made.

We are a positive influence on our teammates.

We do what we say, we keep promises to clients (and each other)

We have to be willing to make tough commitments/promises and keep them.

To be trusted we have to take personal accountability if there is a problem.

We know technology and we know their business. We are trusted advisors to our customers.

We value trust over performance.

We are transparent. Our work is visible. Who’s doing what and why is made and kept clear through how we work.

We have Grit​

We are up for a challenge.
We do not bruise or give up easily. We are persistent but flexible.

We do not complain about the imperfect realities of the world. We choose to not be victims. We know that every team faces the same challenges and we view these as opportunities to do something better than the competition.

We understand the reality that there is limited time and we can never address all problems. We ruthlessly prioritize.

We do not let perfect get in the way of better.

We plan for the worst and hope for the best.

We are mature enough to understand that as a company grows there will be problems. We view this as a positive signal that we are breaking new ground. We talk about issues as problems to solve and not as an opportunity to complain. We are mature enough to cope with the resulting uncomfortable situations and can mentally move on when they can’t be solved at that moment.

We Strive For "WOW"

We aim to make products that blow the customer’s mind. We understand the customer’s niche industry better than they do.

We treat our customers like human beings. The first step we take in any interaction is to put ourselves in the customer’s shoes and view the world from their perspective. All decisions from there are driven with that perspective in mind.

We strive to make our service interactions easy and frictionless.

We set clear expectations, we over-communicate, we do the work right and we do it once.

We understand that when it comes to the customer experience perception is reality.

We are Team Players​​

We trail blaze. In our business, we are often exploring new territory and have to figure something new out. We make it easier for the next person on our team who deals with the same problem. Every time a path is walked on it’s better than the time before.

We create a safe work environment that enables others to succeed.

When a problem occurs we blame the system and not the people. We view these as opportunities to improve the safety of our processes.

We do not induce any sense of fear in well-intentioned people around us. We do not let our emotions get the best of us.

We realize that a team with an OK plan and perfect coordination is FAR more effective than a team with a perfect plan and fair coordination. We prioritize the team over ourselves.

We care about each other. Our teammates are better when we’re around than when we are not.

We Continuously Improve​

We are not perfect. We are masters at getting better.
We strive to better ourselves, our products and our customers.
When faced with a problem we take rapid and massive action. We experiment, we iterate. We love the scientific method.

Failure during learning is good. We judge others positively when we see constructive failure occur, not negatively. Conversely – failing when there’s no lesson to learn is intolerable.

We are comfortable with change. We realize that most good ideas start with a bad idea. We are mature enough to realize that new things have to start somewhere.

Nobody is perfect – and the one thing that we ask above all else is that someone is open-minded enough to accept critical feedback. We are coachable. We are masters at getting better.

We do the Simple Things Right ​

We execute the things that require zero talent with perfection.
We are reliable and on time, we keep our appointments, we communicate, we are professionals, we are nice to each other and our customers, we document, we use well-established processes where applicable.

We always test our work

We conserve the mental genius of our collective to be used on interesting and important problems.

Our cognitive superpowers are not wasted chasing problems that could have been avoided by doing the simple things well.

We are Trusted​

In order to be trusted, we have to care about our customers and each other. We have to have each other’s backs and operate in an honest, direct, and transparent way.
We give each other the benefit of the doubt. Including leadership when tough decisions are made.

We are a positive influence on our teammates.

We do what we say, we keep promises to clients (and each other)

We have to be willing to make tough commitments/ promises and keep them.

To be trusted we have to take personal accountability if there is a problem.

We know technology and we know their business. We are trusted advisors to our customers.

We value trust over performance.

We are transparent. Our work is visible. Who’s doing what and why is made and kept clear through how we work.

We have Grift​

We are up for a challenge.
We do not bruise or give up easily. We are persistent but flexible.

We do not complain about the imperfect realities of the world. We choose to not be victims. We know that every team faces the same challenges and we view these as opportunities to do something better than the competition.

We understand the reality that there is limited time and we can never address all problems. We ruthlessly prioritize.

We do not let perfect get in the way of better.

We plan for the worst and hope for the best.

We are mature enough to understand that as a company grows there will be problems. We view this as a positive signal that we are breaking new ground. We talk about issues as problems to solve and not as an opportunity to complain. We are mature enough to cope with the resulting uncomfortable situations and can mentally move on when they can’t be solved at that moment.

info@rite.us

1001 2nd St S #100
Sartell, MN 56377

888-267-7483